Linking
What Are “Paid” Links?
Well, this has been a much “heated” debate lately, and it continued on at SMX this past week. Matt Cutts came out and basically told us in the audience that if you are paying for a link, and that link has no relevance to your site, link equity will not flow or be passed onto [...]
Linking - Re-designing, Outbound Links Can Affect Your Rankings
Today’s final track on linking included some of the brightest brains we know today, Danny Sullivan from Search Engine Land, Nathan Buggia from MSN, Matt Cutts from Google, Pryank Garg from Yahoo!, Peter Linsley from ASK, Todd Malicoat & Rae Hoffman representing the SEM’s.
There were several discussions about how to preserve your link juice when [...]
