Marketing Today Takes a Digital Approach

medium 30487 01 Marketing Today Takes a Digital Approach

The marketing landscape has evolved today for a certainty. Internet marketing has grown up to include more than search engine optimization, pay per click advertising and local search. When considering advertising options today, it’s critical to include a suite of digital options such as social media, content marketing, and digital PR solutions. What are these solutions? Well, to keep up on the latest trends, we recommend a variety of resources to do so such as Mashable, or Search Engine Land. These two resources alone can provide enough advice on how to approach your marketing with digital additives to fuel your initiatives.

Of course there are several agency opportunities to assist with your plans. Many times full service companies can provide a better mix of tools, and skill sets that you are just unable to execute. There are several digital marketing agencies in Wilmington, NC such as SayItSocial that we highly recommend. SIS began as a full service internet marketing company back in 2004. Since then, it has become a local leader in offering a suite of digital advertising solutions such as SEO, PPC, HubSpot content generation, PR and social media marketing. Of course local and mobile are integral in anyone’s strategy, they offer several custom options for this as well.

Why Social Media Training Should Be Part of Your 2014 Budgeting Discussions

When working in a large enterprise or large organization, you are focusing on a lot of things. Not the least of which is the social aspect of your business. Because of this, your large enterprise or organization should be focused on the proper way to train your employees on the proper use of social media to help grow your company. When discussing the budget for the year 2014, you should make sure you are looking at what can be done to better implement social media training into your large enterprise or organization. When you are able to do this, you are in a better position fiscally than you were before.

Being socially responsible is a big part of any business. And it should be a part of your large organization or enterprise. Because when it is, you will reap the rewards of having such a large social media training system in place, and you will be in a better position to reap those rewards right away. Though it may not seem like this, it is especially the case when it comes to social media. Because it is so interconnected with everything else, social media is important to every large enterprise and large organization. To help guide you these type of decisions, enlist the help of a Digital Marketing agency in Wilmington, NC called SIS. We highly recommend them to decipher best suited allocation of budgeting dollars.

Enterprise Solutions For Social Media Training

With globalization and cross cultural issues facing enterprise companies, there are distinct issues that arise when it comes to social media. Howelearning pic.1 Enterprise Solutions For Social Media Training do you have a unifying voice and policy? There are a number of sources, and companies that solve this corporate issue. For large scale companies seeking eLearning, or online type courses, we recommend SayItSocial. They focus on social media training for employees with custom elearning and online courses. Additionally they provide social media certification courses through their learning management system which can assist large scale enterprise organizations triage, PR and crisis team members to run through a series of social media crisis simulation training scenarios to fully grasp policies, escalation procedures and more, to protect and propel the brands image in a positive light.

Social media changes almost weekly, so it’s wise for large scale companies to invest wisely with some sort of corporate training. Doing so will ensure you stay ahead of your competitors. As Jeremiah Owyang said in this article “Don’t be left behind and let competitors connect with your community before you do”

Google Places Now Allows Business Owners To Leave Responses

Well it’s about time. For so many in hospitality, restaurant or other service related businesses, this is good news. It appears this new feature was rolled out today without warning, in fact one of our clients, Islander Inn Hotel, Ocean Isle Beach, informed me!
What I like about this new addition is no longer is the establishment at the mercy of a disgruntled ex-employee, or a stubborn guest/patron who likes to leave negative or unfounded remarks.
There are however some ethical reminders business owners want to consider, just so your response does not come back and bite you.
Google has some good information on that regard here. Also, take a look at these ground rules.

If you need help with your Google local listing, or all of your local search ’stuff’ don’t forget to look at our local search page, we’ll help you.

Take a look at the new addition:

islander inn reviews1 Google Places Now Allows Business Owners To Leave Responses

SEO Is Not Enough – There, I said it…

Yes, most of you know my background is Search Engine Optimization, and you can never substitute the powerful long term SEO effects for ROI, but lately my opinion has easily concluded SEO is not enough. Take a look at these screen-shots, then watch my video, you’ll see why…

seonotenough11 300x238 SEO Is Not Enough   There, I said it...seonot2 300x255 SEO Is Not Enough   There, I said it...

What are your thoughts? Do you think there is more than SEO today? Leave your thoughts below..

iAd – Hey Google, Let The Mobile Advertising Wars Begin!

Iad 300x236 iAd   Hey Google, Let The Mobile Advertising Wars Begin!Wow, did you hear the news yesterday?? Steve Jobs not only announced the new iPhone OS 4, but the bombshell of the year……iAd Mobile Advertising. What is it?

Apple unveiled its own mobile advertising service to the next generation software for the software for the iPhone, iPad and other mobile gadgetry. How huge is this? Apple could could generate $4.7 billion in revenue per year!

Much of the integration appears to be within the thousands of apps Apple hosts now for iPhone, iPad etc. Take a look at the excerpt below from the announcement yesterday.

iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.

‘Search Exchange’ Internet Marketing Conference in NC!

speaking240 Search Exchange Internet Marketing Conference in NC!
In just over a month, Charlotte, NC will be hosting a much needed search marketing conference called Search Exchange. It’s focus will be on Marketing on the Internet (SEO.SEM.PPC) and Social Media combined. Typically we attend search expos around the country such as SMX, and PubCon, but North Carolina always seems to get the short end, so instead of flying around the country, this is in our backyard…we are thrilled!

We are also proud to announce that our very own, Ty Downing, CEO of Perspective Internet Marketing will be a speaker on day 2 of the event reviewing some powerful case studies on the effects of an effective social media strategy from redbox, and SUBWAY sponsored Slim Down Challenge.

It’s not every day you get Chris Brogan from New Marketing Labs as a keynote speaker this close either. There are several more ‘Rock Stars’ of Internet Marketing and Social Media going to converge May 17th-19th 2010, so you best get your tickets now, tickets are selling fast! Here is ticket info.

We hope to see you there!

How Do You Get Backlinks Today?

Content…As you will see, Matt Cutts (Google) still encourages as we do at Perspective Internet Marketing, to have good, original, and authoritative content that people want to link to. Rules have changed these days for effective link building, and if you want to people to link to your website, you must be creative, have something “link worthy” in order to do so.  Sorry, but to have an effective search engine optimization campaign today takes work, and a lot of it. Remember, it’s all about relevancy, that’s part of Google’s algo, and it’s what the end user wants, so give it to them and you’ll be fine.  Listen closely as Matt gives great advice.
What are some effective link strategies you’d like to share?

hqdefault How Do You Get Backlinks Today?

Custom Facebook Fan Pages, Does Your Brand Have One?

400 Million + people now use Facebook, staggering numbers when you think that there are more users in Facebook than residents in several countries. Today’s Facebook has certainly evolved, it has now become a legitimate place to market your business, and keep your brand presence. To help with this trend, I am seeing more and more branding opportunities with custom Facebook fan pages. Facebook Fan Page Design

The benefits are powerful, and smart, take for example this screen-shot of one of our clients who has a “Beach Weddings in NC” website. Beautiful website, but they took things to a whole new branding level, they had a Facebook fan page designed to augment their online presence, and get their brand in front of 1000’s of potential brides! Notice this tab is set to default, this way visitors are steered to becoming a fan of this page, see the “call to action” arrow? Also, this custom html page was designed to reflect the same theme, and brand of the main website, but with a social media twist. Bottom line then is to consider having a custom Facebook fan page designed because they provide the following benefits:

Have You Got Your Google “Buzz This” Button?

gbuzz Have You Got Your Google Buzz This Button?

Google Buzz Plugin

We at PIM have mixed feelings about Google Buzz. Never have we seen such quick work at creating a “Buzz This” plugin, but we had to try it. Mashable had this plugin on their site literally within a day or 2, and was quick to provide an article on how to install it in Wordpress, this is a must read post!