In my SOMA class today this subject came up and I think after considering the topic thoroughly it’s an important one to talk about. Considering that Money Talks and many budgets (or “Google dollars”) have been frozen due to the economy and fragile financial outlook with the Dow up and down like a yo-yo, as IM professionals, it merits some discussion so I am posting it here for your consideration.
First, we know that specifically targeted, well thought out PPC campaigns often can jumpstart a new site or service. Second, we also agree that we have all used PPC and have had mixed results (this is important since often we are spending some else’s money). So, although PPC is important in the traditional SEO/SEM realm, (and despite Google’s ongoing and changing statements in support of them) CTR reports are revealing that for the dollars spent, this is not very efficient way to allocate marketing budget dollars. Also, it’s important to know that this should not surprise us since suspicions of this are nothing new. In fact, many who specialize in PPC campaigns have been noticing this for some time, like Don Lim who wrote a spot on article on this back in November 2007 entitled Google AdSense losing its effectiveness?!
I’m happy to announce that Tim, our social media leader here at Perspective, will be attending SOMA Leadership Class this semester beginning January 23, 2009! He will be getting certified as an expert in the social media field and look forward to his input into exactly how to help business leaders understand the impact (and importance) of social media, how to develop and implement a real social media solution, building and launching an online community, and much, much more. Check out the very comprehensive curriculum here.
Congratulations Tim! We look forward to your blogging about what your learning and helping us all become even better equipped in this exploding segment. Tim has been dedicated to this area and is developing into one of the most sought after Social Media Experts in the nation. Here at Perspective, we to are expanding our services and focus onto social media consulting to meet the need of business who want to be more successful in this new era.
I attended a very education webinar today, put on by Xeequa. I found it to be very helpful. Axel Shultze, CEO, convincingly explained and showed how consumers have become increasingly resistant to traditional forms of advertising . For us as Internet Marketers we have to learn from this as well, that we can’t any longer ‘hope’ that we attract customers with something they are rejecting in the marketplace. (Thanks again Axel for your outstanding efforts in the area! When I grow up I want to be just like you.)
Today, all of us are getting educated through the Internet, actually the “Social Web” (whether people call it that or not), by reading blogs and IM from our mobile devices, checking our social networks, join forums, participate in groups and virtual communities and listen to the opinions and read the reviews of people we trust. An astonishingly increasing number of product or brand decisions are pretty much made before a sales process even starts, almost entirely before someone would enter a physical store or company. We all have done our research well before that time using our Social contacts via the web and what SM tools we have grown to rely on.