Yes, most of you know my background is Search Engine Optimization, and you can never substitute the powerful long term SEO effects for ROI, but lately my opinion has easily concluded SEO is not enough. Take a look at these screen-shots, then watch my video, you’ll see why…
What are your thoughts? Do you think there is more than SEO today? Leave your thoughts below..
I have been chewing on this for some time and is partially the reason why I have chosen to attend SOMA, because I want to really understand this, and I have also grown cold to much of the empty advice out there, along with all the spam I get promising me that I can “Use Twitter to make Millions Today!” or “From Facebook to Your Checkbook in 30 minutes!”, (Yuck, I am making myself sick.)
So, I was happy to see this important subject on our agenda in class last week, and we began dissecting this idea, and will further this week.
The session started off with a truism; “What you can measure you can manage, and what you can manage get’s done.” Obviously, we know that. To be effective as a social media consultant, more is needed than just getting 1,000’s of people on your wall, page views, video downloads, popularity rankings, or the number of DM’s you get each day. It’s about measuring personal interactions, what method of user-generated content is working and which isn’t, then adjusting. Online consumer response and market interaction is much more dynamic than the old school ways of SEO, they just don’t work. (BTW: clarification – SEO and social media – not the same thing)
In my SOMA class today this subject came up and I think after considering the topic thoroughly it’s an important one to talk about. Considering that Money Talks and many budgets (or “Google dollars”) have been frozen due to the economy and fragile financial outlook with the Dow up and down like a yo-yo, as IM professionals, it merits some discussion so I am posting it here for your consideration.
First, we know that specifically targeted, well thought out PPC campaigns often can jumpstart a new site or service. Second, we also agree that we have all used PPC and have had mixed results (this is important since often we are spending some else’s money). So, although PPC is important in the traditional SEO/SEM realm, (and despite Google’s ongoing and changing statements in support of them) CTR reports are revealing that for the dollars spent, this is not very efficient way to allocate marketing budget dollars. Also, it’s important to know that this should not surprise us since suspicions of this are nothing new. In fact, many who specialize in PPC campaigns have been noticing this for some time, like Don Lim who wrote a spot on article on this back in November 2007 entitled Google AdSense losing its effectiveness?!
It’s true. When you typically think of IT type people and marketing people, you sometimes think of right brain/left brain reactions right? Well, I am glad to have as a connection, and colleague, Richard Perry from Akira Media web design in Wilmington, NC. Our working together is PROOF that we can all get along, us SEO’s and web designers.
Now I am not totally sure if he agrees that he is an "IT" guy, so I can’t wait to see his comments, but semantics aside, the bottom line is that you can, and should get along with each other to effectively reach your intended results, CLIENT SATISFACTION.
You see, if you are an search marketer and have a working relationship with your web designer, more than likely you will be able to tackle a client with experience, and accomplish the most good for the client. In addition, I can say working with Richard on projects, he knows what to expect from me, and I know what to expect from him, so we save tons of time.
I have this video in my “fun” category, however I thought I would give this a little more lime-light, Big Mo, the poetic prophet, AKA “The SEO Rapper” raps about best practices for designing a website, with a SEO twist. He is totally dead on with his points too. Big Mo is off the Hizzy, Ma-nizzy…
Well, after much time has elapsed (My fault), I finally have a list of the top internet marketing tactics that some of my friends and colleagues have assembled. These are tips they personally have used, and highly recommend no doubt because of positive results. Before I list these however, let me fill you in on a few of the people that helped with this.
Alex Paen – Real estate agent in Wilmington, North Carolina.
Richard Perry – Web designer in Wilmington, North Carolina
David Wallace – CAD drawing, engineer, architectural drawing pro.
Kevin Dean – Social Media Marketing Pro in Grand Rapids, MI
Nigel Cox – Tech Support Analyst, Internet Marketing Pro.
Dan Guay – SEO Specialist in the US, Canada & UK
Russell Burr – Recruiter for Onward Search, the top SEO placement agency
Jim Kinkade – Sales Manager for Audio Acoustics, Springfield, MO
Tim Moore – Owner of SmoorePhoto.com, Wedding Photographer in Kansas City, MO
As you can see, these come from several backgrounds, but each one gave a fantastic tactic, so here is the list!
What a bland title, search engine optimization services Wilmington, NC..Why this title? Well, this happens to be the city I live in, and I have been pleasantly surprised at the interest lately with internet marketing, namely SEO here.
There are just a few web marketing companies here, and just a couple seem to cater towards focusing on search engine marketing, but I think Wilmington is growing up! This is something I have been waiting for for about 4 years now! In the last year, I have received more inquries for my services here more than ever, and just the last month or two, an overwhelming amount. I say bring it…We need to grow up here in Wilmington, and need to realize the time is now to optimize your site, and I am more than happy to help! If you want to go at it alone, remember we also offer internet marketing training in Wilmington, NC!
Coming out of this topic today at SMX, it was apparent that SMM, or “Social Media Marketing” is shaping the SEO landscape, and should absolutely become a factor in your marketing plan. Getting your content or newsworthy items in the major social media sites will not only create a buzz about your product or site, but can contribute to valuable links, critical to any site owners link building strategy campaign.
It was mentioned today that in the past year, traffic to social media sites have increased 668%!!! Think about that, 668%!!! How then can you morph this into an SEO program? Well, there were several things, but take note of some points that were of interest:
- Subscribe to news/blog feeds in your cyber community, business or field
- Set up a feeburner account
- Use only one IP address when voting on SMM sites
- Take time to jump into Digg, Twitter, Redit, Stumble upon, Technorati, Delicious etc..
- Find out best time to post/vote on Digg (there are sites that have determined this already)
- Load your blog with wordpress plugins
- Create & promote viral content
There is much more on this topic…again, stay tuned!