Marketing Today Takes a Digital Approach

medium 30487 01 Marketing Today Takes a Digital Approach

The marketing landscape has evolved today for a certainty. Internet marketing has grown up to include more than search engine optimization, pay per click advertising and local search. When considering advertising options today, it’s critical to include a suite of digital options such as social media, content marketing, and digital PR solutions. What are these solutions? Well, to keep up on the latest trends, we recommend a variety of resources to do so such as Mashable, or Search Engine Land. These two resources alone can provide enough advice on how to approach your marketing with digital additives to fuel your initiatives.

Of course there are several agency opportunities to assist with your plans. Many times full service companies can provide a better mix of tools, and skill sets that you are just unable to execute. There are several digital marketing agencies in Wilmington, NC such as SayItSocial that we highly recommend. SIS began as a full service internet marketing company back in 2004. Since then, it has become a local leader in offering a suite of digital advertising solutions such as SEO, PPC, HubSpot content generation, PR and social media marketing. Of course local and mobile are integral in anyone’s strategy, they offer several custom options for this as well.


iPhone Killer!

This phone is going to wipeout the iPhone, it is the ultimate all-in-one device. It puts more things in the palm of your hand than you ever thought possible:

 

 Millions will have read about all the additional features of this phone tomorrow at http://www.pomegranatephone.com/ and want one.  Brilliant marketing campain, absolutely brilliant!


We Are In a Recession, So Build Your Brand On The Internet Now!

logo branding thumb We Are In a Recession, So Build Your Brand On The Internet Now! During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!

History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.

How about our current recession? What can you do to remain profitable? Build your brand on the Internet!

I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.

Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.

SEO
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.

Blog
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page! 

Press Release
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived.  Again, branding!

Squidoo
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!

FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.


Excellent Blogging Tips From An SEO Specialist

I came across this post today, entitled “52 easy ways to optimize your blog on your coffee break” and thought you all should take a look.  This article is well written, and to the point!  I plan on utilizing several of her suggestions.
In short, here are just a handful of great tips:

There are 48 more tips, go check them out!
Oh, by the way, Jennifer Slegg is the blogger, and search engine marketing consultant.  You should check out her blog and services, she seems to know here stuff!