Content…As you will see, Matt Cutts (Google) still encourages as we do at Perspective Internet Marketing, to have good, original, and authoritative content that people want to link to. Rules have changed these days for effective link building, and if you want to people to link to your website, you must be creative, have something “link worthy” in order to do so. Sorry, but to have an effective search engine optimization campaign today takes work, and a lot of it. Remember, it’s all about relevancy, that’s part of Google’s algo, and it’s what the end user wants, so give it to them and you’ll be fine. Listen closely as Matt gives great advice.
What are some effective link strategies you’d like to share?
Today’s final track on linking included some of the brightest brains we know today, Danny Sullivan from Search Engine Land, Nathan Buggia from MSN, Matt Cutts from Google, Pryank Garg from Yahoo!, Peter Linsley from ASK, Todd Malicoat & Rae Hoffman representing the SEM’s.
There were several discussions about how to preserve your link juice when you move a domain, re-design etc., The simple solution as was mentioned is to make sure your 301 redirects are in place. Also, if you have a large site, you should move and re-direct in small chunks to determine the loss, or stability of your link equity.
Regarding outbound links, the panels comments somewhat puzzled me, that outbound links can affect your rankings? Say what? Yes, that’s what I heard, but here is the qualifier. If you link out to lots & lots of “bad neighborhood” sites, they pretty much said this can affect your link equity. Obviously this is not happening all the time, however I did not know this. So the point is just be careful right? Don’t start giving people your hard earned link juice if they are not worthy, especially if you are doing this thinking it will drive you traffic, or PR. It won’t help your PR, it can hurt it (if you abuse it), you may get traffic, but the wrong traffic. Nuff said!
Coming out of this topic today at SMX, it was apparent that SMM, or “Social Media Marketing” is shaping the SEO landscape, and should absolutely become a factor in your marketing plan. Getting your content or newsworthy items in the major social media sites will not only create a buzz about your product or site, but can contribute to valuable links, critical to any site owners link building strategy campaign.
It was mentioned today that in the past year, traffic to social media sites have increased 668%!!! Think about that, 668%!!! How then can you morph this into an SEO program? Well, there were several things, but take note of some points that were of interest:
- Subscribe to news/blog feeds in your cyber community, business or field
- Set up a feeburner account
- Use only one IP address when voting on SMM sites
- Take time to jump into Digg, Twitter, Redit, Stumble upon, Technorati, Delicious etc..
- Find out best time to post/vote on Digg (there are sites that have determined this already)
- Load your blog with wordpress plugins
- Create & promote viral content
There is much more on this topic…again, stay tuned!