I’m happy to announce that Tim, our social media leader here at Perspective, will be attending SOMA Leadership Class this semester beginning January 23, 2009! He will be getting certified as an expert in the social media field and look forward to his input into exactly how to help business leaders understand the impact (and importance) of social media, how to develop and implement a real social media solution, building and launching an online community, and much, much more. Check out the very comprehensive curriculum here.
Congratulations Tim! We look forward to your blogging about what your learning and helping us all become even better equipped in this exploding segment. Tim has been dedicated to this area and is developing into one of the most sought after Social Media Experts in the nation. Here at Perspective, we to are expanding our services and focus onto social media consulting to meet the need of business who want to be more successful in this new era.
One sector that is especially feeling the punch is the hotel, vacation arena. I know this because one of my clients is a hotel, The Islander Inn in Ocean Isle Beach, NC.
With hotel bookings down this year anywhere between 20%-80%, it is critical to attack the internet, and that is exactly what we are doing for them.
What works? What does not work? Well, let me show you a couple of things we have done that is working so far.
User Generated Content:
Clearly in the coming years, you will see consumer decisions influenced by what others have said, via reviews, or user generated comments. All the local search engines have some form of "review" element which has been proven to effect the ranking algorithm, both in local results, and general search results (For a “How to guide” on local search, here is a free whitepaper). Thus, it is important to encourage guests of your hotel to leave a comment. (Hopefully positive) Below is a screenshot of the results for the phrase "hotels ocean isle beach, nc" As you can see, they could pump up their reviews a bit. Perhaps down the road I will give tips on how to get people to review your site.
During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!
History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.
How about our current recession? What can you do to remain profitable? Build your brand on the Internet!
I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.
Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page!
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived. Again, branding!
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!
FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.
Well, after much time has elapsed (My fault), I finally have a list of the top internet marketing tactics that some of my friends and colleagues have assembled. These are tips they personally have used, and highly recommend no doubt because of positive results. Before I list these however, let me fill you in on a few of the people that helped with this.
Alex Paen – Real estate agent in Wilmington, North Carolina.
Richard Perry – Web designer in Wilmington, North Carolina
David Wallace – CAD drawing, engineer, architectural drawing pro.
Kevin Dean – Social Media Marketing Pro in Grand Rapids, MI
Nigel Cox – Tech Support Analyst, Internet Marketing Pro.
Dan Guay – SEO Specialist in the US, Canada & UK
Russell Burr – Recruiter for Onward Search, the top SEO placement agency
Jim Kinkade – Sales Manager for Audio Acoustics, Springfield, MO
Tim Moore – Owner of SmoorePhoto.com, Wedding Photographer in Kansas City, MO
As you can see, these come from several backgrounds, but each one gave a fantastic tactic, so here is the list!
- Social Media Marketing
What a bland title, search engine optimization services Wilmington, NC..Why this title? Well, this happens to be the city I live in, and I have been pleasantly surprised at the interest lately with internet marketing, namely SEO here.
There are just a few web marketing companies here, and just a couple seem to cater towards focusing on search engine marketing, but I think Wilmington is growing up! This is something I have been waiting for for about 4 years now! In the last year, I have received more inquries for my services here more than ever, and just the last month or two, an overwhelming amount. I say bring it…We need to grow up here in Wilmington, and need to realize the time is now to optimize your site, and I am more than happy to help! If you want to go at it alone, remember we also offer internet marketing training in Wilmington, NC!
With the real estate landscape extremely difficult, it is increasingly difficult for agents, brokers, and internet marketers to throw efforts into a sinking ship, but remember, real estate always rebounds. That is why I am active as ever trying to create resources to keep my clients happy, and build my real estate niche.
WIth that, I found ActiveRain. This is an incredible resource for real estate agents, marketers, brokers, mortgage gurus, you name it, to post your story, resume, portfolio, even set up your own real estate blog!
Take a look at my portfolio & Blog:
Absolutely. With the nation struggling in real estate sales, please real estate people, please do not roll over and abandon marketing efforts. With online searching increasing 25-26% every year, now is the time to look to the internet more than ever before.
Well then, what opportunities are there to bulk up your web presence? Below I list several websites, and measurable products you really need to consider to keep a step ahead of your competitors. Take special note of the first one, blogs! I read an interesting article that talks about the wisdom of starting a real estate blog. In this article, it refers to a CNN article that gave stats that show leads and sales increased as a result of real estate blogs.
Ok, so lets get with the tips, and sites to advertise on. (Keep in mind this is a partial list, I will add to this as time goes by)
- Google, Yahoo, MSN pay per click campaigns
- Google Base
It was announced today by Google and Matt Cutts blog that they are going sell the Internet Marketing aspect of Performics to a third party to avoid a conflict of interest. Woo Hoo!! I think we are all glad to hear about that.
Read more about this below: