We Are In a Recession, So Build Your Brand On The Internet Now!

logo branding thumb We Are In a Recession, So Build Your Brand On The Internet Now! During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!

History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.

How about our current recession? What can you do to remain profitable? Build your brand on the Internet!

I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.

Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.

SEO
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.

Blog
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page! 

Press Release
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived.  Again, branding!

Squidoo
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!

FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.


My Favorite Wordpress Plugins

The other day I was asked what are my favorite plugins for Wordpress, especially for SEO. Well, although I posted this on another site, I thought I would also post it here. These are among my favorites for now, I am sure more will come out. Plugins are always evolving, just like the internet! Enjoy…

For SEO & Fun I recommend (And Use):

Cross Linker – Allows keywords to automatically hyperlink to other
sites (Anchor text to your other sites)
http://wordpress.org/extend/plugins/cross-linker/

SEO All in one pack – Allows easy editing of meta info, permalink
edits…..This is to me a critical plugin.
http://wordpress.org/extend/plugins/all-in-one-seo-pack/

Sociable Plugin – By far the best plugin for social network sharing,
email and print buttons.
http://yoast.com/wordpress/sociable/

Comment Relish – Send an e-mail message to users who comment on your
website who have never commented before. The message dispatched to the
user is defined within the plugin’s preferences.
http://www.justinshattuck.com/comment-relish/

Dagon Site Map – **Important..This is by far the easiest to install
site map.
http://www.dagondesign.com/articles/sitemap-generator-plugin-for-word…

Feedburner Feedsmith – Access your original WordPress feeds and
redirects them to your FeedBurner feed
http://www.google.com/support/feedburner/bin/topic.py?topic=13252

SEO friendly Images – Automatically updates all images with proper ALT
and TITLE attributes
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images


Real Estate Internet Marketing – Is It Wise Today?

Absolutely. With the nation struggling in real estate sales, please real estate people, please do not roll over and abandon marketing efforts. With online searching increasing 25-26% every year, now is the time to look to the internet more than ever before.

Well then, what opportunities are there to bulk up your web presence? Below I list several websites, and measurable products you really need to consider to keep a step ahead of your competitors. Take special note of the first one, blogs! I read an interesting article that talks about the wisdom of starting a real estate blog. In this article, it refers to a CNN article that gave stats that show leads and sales increased as a result of real estate blogs.

Ok, so lets get with the tips, and sites to advertise on. (Keep in mind this is a partial list, I will add to this as time goes by)


Excellent Blogging Tips From An SEO Specialist

I came across this post today, entitled “52 easy ways to optimize your blog on your coffee break” and thought you all should take a look.  This article is well written, and to the point!  I plan on utilizing several of her suggestions.
In short, here are just a handful of great tips:

There are 48 more tips, go check them out!
Oh, by the way, Jennifer Slegg is the blogger, and search engine marketing consultant.  You should check out her blog and services, she seems to know here stuff!


Should I Have A Stand Alone Blog? Sub-Domain, Sub-Folder?

There was a lively discussion last week at SMX discussing whether a blog should be a stand alone like ours www.redvwbus.com, Sub-domain http://blog.mysite.com, or a sub-folder like http://mysite.com/blog.com.  What do you think? Can this split your link juice or link equity? Would it be best to have a funky wacko blog name, or integrate your corporate feel.  Well why don’t you tune in to this 5 minute video and listen in as some of the top bloggers in the country answer this question.


SMM – Social Media Marketing and SEO, Critical To Get Traffic?

Coming out of this topic today at SMX, it was apparent that SMM, or “Social Media Marketing” is shaping the SEO landscape, and should absolutely become a factor in your marketing plan. Getting your content or newsworthy items in the major social media sites will not only create a buzz about your product or site, but can contribute to valuable links, critical to any site owners link building strategy campaign.

It was mentioned today that in the past year, traffic to social media sites have increased 668%!!! Think about that, 668%!!! How then can you morph this into an SEO program? Well, there were several things, but take note of some points that were of interest:

There is much more on this topic…again, stay tuned!