May
7
Wow, could this be yet another ’show-off’ attempt to attract a potential bailout buy from Microsoft? I don’t think so. Yahoo has always had issues with e-mail spammers, and the load given to thier email servers, so I think this is a creative way to send a message to web site owners to clean up their act, or get flagged dead center in the organic search results. Take a look at this example I found today. They are apparently flagging sites they feel have placed thier email address on the web, an unsolicited action, and are skirting on a violation of the can-spam act law. This is surely going to tick alot of site owners off, such as Venue.com, a web design firm in Wilmington, NC.
My good friend Corey at Hippo Internet Marketing just gave me a tip of this news being published on other sites, including Yahoo’s blog.
Notice the red triangle:
yahoospam12 Yahoo! Is Exposing Spammers..In The Organic Listings!
Notice the SERP’s listing:
yahoospam21 Yahoo! Is Exposing Spammers..In The Organic Listings!

This box appears when you click the link:
yahoospam31 Yahoo! Is Exposing Spammers..In The Organic Listings!

Then this box when you click ‘More Details’
yahoospam41 Yahoo! Is Exposing Spammers..In The Organic Listings!
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February
26

Yahoo Open Search Platform picture

For the first time in public, Tim and I heard the announcement today from Amit Kumar, director of product management at Yahoo search.  I shot the whole announcement in video and will post this later.  But for now here is the short list of this huge announcement and the improvements:

  • Listings will be vastly enhanced, site owners will have much more control with a new user gallery, buttons, functionality, etc.
  • You can provide structural data such as user reviews and ratings, "buy this", address, prices of product, send links to a friend, to a phone, categorize listings with "smart answers" to increase relevance.
  • Add video, company logo, images, music and more.
  • "favicon" with one simple uninterrupted click
  • Listings can function as a "mini site" for search engine results in organic listings, very powerful

If you look at the picture I took today, you can see what I mean from the bullet points.  More to come later!!

Ty

3