Yahoo!
Yahoo! Is Exposing Spammers..In The Organic Listings!
Wow, could this be yet another ’show-off’ attempt to attract a potential bailout buy from Microsoft? I don’t think so. Yahoo has always had issues with e-mail spammers, and the load given to thier email servers, so I think this is a creative way to send a message to web site owners to clean up their act, or get flagged dead center in the organic search results. Take a look at this example I found today. They are apparently flagging sites they feel have placed thier email address on the web, an unsolicited action, and are skirting on a violation of the can-spam act law. This is surely going to tick alot of site owners off, such as Venue.com, a web design firm in Wilmington, NC.
My good friend Corey at Hippo Internet Marketing just gave me a tip of this news being published on other sites, including Yahoo’s blog.
Notice the red triangle:
Notice the SERP’s listing:
This box appears when you click the link:
Then this box when you click ‘More Details’
New Yahoo Open Search Platform Announced Publicly Today!
For the first time in public, Tim and I heard the announcement today from Amit Kumar, director of product management at Yahoo search. I shot the whole announcement in video and will post this later. But for now here is the short list of this huge announcement and the improvements:
- Listings will be vastly enhanced, site owners will have much more control with a new user gallery, buttons, functionality, etc.
- You can provide structural data such as user reviews and ratings, "buy this", address, prices of product, send links to a friend, to a phone, categorize listings with "smart answers" to increase relevance.
- Add video, company logo, images, music and more.
- "favicon" with one simple uninterrupted click
- Listings can function as a "mini site" for search engine results in organic listings, very powerful
If you look at the picture I took today, you can see what I mean from the bullet points. More to come later!!
Ty
