Wilmington
I Found A Great Real Estate Marketing Resource!
With the real estate landscape extremely difficult, it is increasingly difficult for agents, brokers, and internet marketers to throw efforts into a sinking ship, but remember, real estate always rebounds. That is why I am active as ever trying to create resources to keep my clients happy, and build my real estate niche.
WIth that, I found ActiveRain. This is an incredible resource for real estate agents, marketers, brokers, mortgage gurus, you name it, to post your story, resume, portfolio, even set up your own real estate blog!
Take a look at my portfolio & Blog:
My ActiveRain Real Estate Portfolio-Wilmington, NC
My ActiveRain Real Estate Blog-Wilmington, NC
Postlets Are Awesome! Real Estate Marketing 2.0
Today I came across an interesting and savvy website that allows you to create free templates, and real estate flyers. Yeah I know, free web flyers are not new, for example I use Vflyer all the time; however POSTLETS is geared towards the real estate market, which is my focus for now. If you are dabbling in real estate, you have to give these a try! Not only do they create web 2.0 type web flyers, but once you have completed the 5 steps, you can choose your own color scheme, and then it will put your flyer in queue to be uploaded (syndicated) to the top real estate aggregators such as Zillow, Oodle, Trulia and more. Oh, did I tell you this is free??
Take a look at two ads I created:
http://www.postlets.com/res/873937
http://www.postlets.com/res/874244
Real Estate Internet Marketing – Is It Wise Today?
Absolutely. With the nation struggling in real estate sales, please real estate people, please do not roll over and abandon marketing efforts. With online searching increasing 25-26% every year, now is the time to look to the internet more than ever before.
Well then, what opportunities are there to bulk up your web presence? Below I list several websites, and measurable products you really need to consider to keep a step ahead of your competitors. Take special note of the first one, blogs! I read an interesting article that talks about the wisdom of starting a real estate blog. In this article, it refers to a CNN article that gave stats that show leads and sales increased as a result of real estate blogs.
Ok, so lets get with the tips, and sites to advertise on. (Keep in mind this is a partial list, I will add to this as time goes by)
- Blogs
- Google, Yahoo, MSN pay per click campaigns
- Google Base
- Bargain
- oodle
- trulia
- edgeio
- Livedeal
- HomePages
- Homesandland
- Realty.com
Introducing – Mason Landing Yacht Club, Wilmington, NC
What a fantastic client we have. Mason Landing Yacht Club is one heck of a community, and the amenities they offer will be plenty. Our goal will be to drive potential buyers to the site, and encourage them to invest in an exclusive waterfront community in Wilmington, NC. This will be a fun project, and I am sure along the way I will post findings, and cool techniques to get them traffic!
Take a look at their location, and website. The site was designed by Wilmington’s best web design company, Akira Media.
Power Of Multiple Websites Under One Business
One of my clients followed up on some advice I gave, actually it was a combined effort but one that I learned from my colleague at Hippo Internet Marketing. The advice was to create multiple web sites each with a different focus in the furnishings world. You see his priority business or website has been his local Budget Blinds site here in Wilmington, NC selling blinds and window treatments.
Because of competition, and lack of attention given to other features and services he offers, we decided to create 5 additional sites in addition to the main Budget Blinds site, to accommodate other niche areas of his business, drapery, awnings, closet systems, and shutters.
The great thing about this is he can pool the link equity (juice) of each of these sites, make custom landing pages, title tags, meta tags, and really focus hard on these topics. All of this equals a mini “hub” if you will, and he could potentially dominate the local search results for the respective keywords and or services. Below are the sites he made, and the business they offer, remember they all link to each other….talk about excellent cross marketing!
What Is Kijiji? Is Craigslist Doomed?
Have you guys seen this? Ebay has been increasingly taking ground on their new brainchild kijiji, a free classifieds site in an attempt to compete with Craigslist.
Launched last summer, it still has time to grow, but take note of this, since last summer, the U.S. site has grown from 362,000 visitors in July, 2007 to 1.8 million in January, according to comScore!! Below are some charts showing their growth. The bottom chat however shows they still have some time to compete with Craigslist, but they have a good thing going.
Hey Tim, what do you think? I bet you like Craigslist?
They still have a ways to catch up to Craigslist.. (Craigslist in Green – kijiji in Red)
