Well, which is it? How do you view customers and your relationship with them amidst this great shift in consumer behavior?
“What is the difference between Consumer and Prosumer?”, you may ask. Is this just semantics; more Internet ‘mumbo-jumbo’ or propaganda to keep us as business owners in the dark as to where our marketing dollars are disappearing to? You ask very good questions!
By definition, Consumer is: “One that consumes, one that acquires goods or services for direct use or ownership” or put another way, “A heterotrophic organism that ingests other organisms or organic matter in a food chain.” It’s all about the sale, who cares about the person. Ever been on the other end of that? Wow, what a selfish, demeaning view of our valued customers, definitely web 1.0!
Now a Prosumer is: “One who is converse to the consumer, denoting an active role as the individual gets more involved in the process.” That’s right, we are interested in others 1st, sharing, giving, earning their trust. Hmm… you mean customers have feelings? Opinions? They are not just mindless “organisms” who just “consumes” matter? (Yuck – who would want one of THOSE in your store.) You better, if you want to have a store in the near future.
Recently I have taken on a very interesting task, that of marketing for a website featuring green communities, and/or sustainable communities. This is very educational, yet eye opening. It has dawned on me that the future of the earth is now. Yes, that’s a deep comment isn’t it! Well every now and then it serves good mental health to step back and appreciate how you help websites, especially with a strong message like Eco communities, or our future villages. Take a look at their blog as well, it will keep you posted on eco development news across the US. For an interesting summary of the future of Sustainable Communities, you have to take a look at this Knol, a new “wikipedia type” directory from Google.
Good health to you!
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