Yes, most of you know my background is Search Engine Optimization, and you can never substitute the powerful long term SEO effects for ROI, but lately my opinion has easily concluded SEO is not enough. Take a look at these screen-shots, then watch my video, you’ll see why…
What are your thoughts? Do you think there is more than SEO today? Leave your thoughts below..
In just over a month, Charlotte, NC will be hosting a much needed search marketing conference called Search Exchange. It’s focus will be on Marketing on the Internet (SEO.SEM.PPC) and Social Media combined. Typically we attend search expos around the country such as SMX, and PubCon, but North Carolina always seems to get the short end, so instead of flying around the country, this is in our backyard…we are thrilled!
We are also proud to announce that our very own, Ty Downing, CEO of Perspective Internet Marketing will be a speaker on day 2 of the event reviewing some powerful case studies on the effects of an effective social media strategy from redbox, and SUBWAY sponsored Slim Down Challenge.
It’s not every day you get Chris Brogan from New Marketing Labs as a keynote speaker this close either. There are several more ‘Rock Stars’ of Internet Marketing and Social Media going to converge May 17th-19th 2010, so you best get your tickets now, tickets are selling fast! Here is ticket info.
We hope to see you there!
If you found your way here from the MetroMom Telesummit going on now, I would like to thank you for dropping by! If you are here because you found us, please stay around too! I mentioned a few things to you such as the video talking about the “Canonical Issues”, this is to your right.
I also talked about the post with the blog tips, and SEO tips, well here it is. Please take time on my blog to view the variety of tips you will get on search engine marketing.
Additionally, if you want incredible social media tips, sign up for my Social Media Blog.
Don’t Forget Kim DeYoung has some powerful offerings you will want to choose from below.
In addition to this blog, I own several websites dealing with internet & social media marketing. I also belong to several social media sites, and networks and would love to become your friend and follower!
Some of you out there are already experienced writers, and employ great SEO techniques within your articles, so these tips will just help emphasize the need to continue, or may be new thoughts. Oh, I also assume you are using Wordpress…..I “Heart” WP…
Obviously these are just guidelines, you can adjust to them as you wish, but I have found great success with my clients with these power points!
Do you have some additional tips? I and our readers would love to hear them, please leave a comment with your tips!
Content writing tips
- 300-400 word posts.
- Apply 2-3% keyword density level (For every 100 words, use key phrases 2 -3 times)
- Hyper-link keywords/phrases (Anchor text) and then link them to pages in main site (if you have one), or other blog posts, including deep level pages. Try to avoid if at all possible hyper-linking the phrase “Click Here” but rather use targeted words, and underline them in your post, people accept the underline as a linked word.
One sector that is especially feeling the punch is the hotel, vacation arena. I know this because one of my clients is a hotel, The Islander Inn in Ocean Isle Beach, NC.
With hotel bookings down this year anywhere between 20%-80%, it is critical to attack the internet, and that is exactly what we are doing for them.
What works? What does not work? Well, let me show you a couple of things we have done that is working so far.
User Generated Content:
Clearly in the coming years, you will see consumer decisions influenced by what others have said, via reviews, or user generated comments. All the local search engines have some form of "review" element which has been proven to effect the ranking algorithm, both in local results, and general search results (For a “How to guide” on local search, here is a free whitepaper). Thus, it is important to encourage guests of your hotel to leave a comment. (Hopefully positive) Below is a screenshot of the results for the phrase "hotels ocean isle beach, nc" As you can see, they could pump up their reviews a bit. Perhaps down the road I will give tips on how to get people to review your site.
I am pretty excited about our second SEO/SEM Meetup group being held tonight, December 4th, in my hometown of Wilmington, NC. This Meetup will be focusing on reviewing 3 locally owned web sites listed below.
By combining several years of Internet marketing experience as well as web design experience, the review panel hopes to give these site owners some valuable advice to help get them traffic, and improve overall looks of their web site. Here are the 3 sites we will review;
Do you have any advice for these sites? I would love to hear from you..
Who will be on the review panel?
Richard Perry – Akira Media, Web designer in Wilmington,NC
Megan Criss – Wilmington SEO, Search Engine Optimization Company
Jayson Conway – Internet Marketing
Ty Downing – Perspective Internet Marketing, Wilmington, NC
Hopefully we will post some pictures of the evenings event!
Google recently announced on their webmasters blog, a 22 page pdf of best practices for search engine optimization. Now since I am an SEO, I closely examined the information, and really do recommend anyone who would like to perform their own SEO, take a look this article, because it is what I teach, and practice to the “T.” I do however take issue with #6, I’ll talk about that below the list.
What topics are covered in Google’s Search Engine Optimization Starter Guide?
- Difference between organic, and paid traffic.
- Creating unique, accurate page titles.
- Good practices for page title tags.
- Make use of the “description” meta tag.
- Good practices for description meta tags.
- Improve the structure of your URLs.
- Good practices for URL structure.
- Make your site easier to navigate.
- Good practices for site navigation.
- Offer quality content and services.
- Good practices for content.
- Write better anchor text.
- Use heading tags appropriately (H1 tags etc.)
- Good practices for heading tags.
- Optimize your use of images.
- Good practices for images.
- Make effective use of robots.txt file.
Well, after much time has elapsed (My fault), I finally have a list of the top internet marketing tactics that some of my friends and colleagues have assembled. These are tips they personally have used, and highly recommend no doubt because of positive results. Before I list these however, let me fill you in on a few of the people that helped with this.
Alex Paen – Real estate agent in Wilmington, North Carolina.
Richard Perry – Web designer in Wilmington, North Carolina
David Wallace – CAD drawing, engineer, architectural drawing pro.
Kevin Dean – Social Media Marketing Pro in Grand Rapids, MI
Nigel Cox – Tech Support Analyst, Internet Marketing Pro.
Dan Guay – SEO Specialist in the US, Canada & UK
Russell Burr – Recruiter for Onward Search, the top SEO placement agency
Jim Kinkade – Sales Manager for Audio Acoustics, Springfield, MO
Tim Moore – Owner of SmoorePhoto.com, Wedding Photographer in Kansas City, MO
As you can see, these come from several backgrounds, but each one gave a fantastic tactic, so here is the list!
- Social Media Marketing
The other day I was asked what are my favorite plugins for Wordpress, especially for SEO. Well, although I posted this on another site, I thought I would also post it here. These are among my favorites for now, I am sure more will come out. Plugins are always evolving, just like the internet! Enjoy…
For SEO & Fun I recommend (And Use):
Cross Linker – Allows keywords to automatically hyperlink to other
sites (Anchor text to your other sites)
SEO All in one pack – Allows easy editing of meta info, permalink
edits…..This is to me a critical plugin.
Sociable Plugin – By far the best plugin for social network sharing,
email and print buttons.
Comment Relish – Send an e-mail message to users who comment on your
website who have never commented before. The message dispatched to the
user is defined within the plugin’s preferences.
Dagon Site Map – **Important..This is by far the easiest to install
Feedburner Feedsmith – Access your original WordPress feeds and
redirects them to your FeedBurner feed
SEO friendly Images – Automatically updates all images with proper ALT
and TITLE attributes
What a bland title, search engine optimization services Wilmington, NC..Why this title? Well, this happens to be the city I live in, and I have been pleasantly surprised at the interest lately with internet marketing, namely SEO here.
There are just a few web marketing companies here, and just a couple seem to cater towards focusing on search engine marketing, but I think Wilmington is growing up! This is something I have been waiting for for about 4 years now! In the last year, I have received more inquries for my services here more than ever, and just the last month or two, an overwhelming amount. I say bring it…We need to grow up here in Wilmington, and need to realize the time is now to optimize your site, and I am more than happy to help! If you want to go at it alone, remember we also offer internet marketing training in Wilmington, NC!