Search Engine Optimization
Top 20 Ways To Optimize Your Videos For Search Engines
Here you go…….
- Optimize your website first, prepare your site for video, and make it easy for spiders to crawl pages your video/videos live.
- Make sure your target audience responds to web videos.
- Perform keyword research for the type of video you will produce
- When adding your keywords, make sure to include keywords such as “video” or “videos” in the mix.
- Get a game plan! Create a business model for your videos, and discern what type of viral content strategies you will employ.
- Will they be funny, corky, entertaining?
- Personal experiences, testimonials, opinions, emotional crying like Tim does?
- How-to, Educational, training, announcements, news?
- Promotions, contest, demonstration of products, benefits vs. features, freebies?
- Showcase your top selling product if you have an e-commerce website.
- Keep your videos between 30 seconds to 3 minutes max. Anymore and you will bore them.
- Find out or predict when there will be groundbreaking news, or other industry news, and produce a video about that in advance, or time the release.
- Optimize your video files – Do not use total flash videos, these are still hard for search engines to index. Use AVI, Windows Media, .mov, or MPEG-4 file compressions.
Have You Mined Your Own Search Engine?
If you are in the online retail business, and have an internal search engine, have you thought about ‘mining’ your own search results keywords & phrases? Let me tell you, you can strike gold with a plethora of qualified keywords, from human results, actual visitors to your site.
A couple of weeks ago while attending SMX, I was eating breakfast before the session and struck up a conversation with a gentleman named Ed Hoffman, VP of sales at Sli-Systems. This company is incredible; basically they utilize a patented search technology that actually “learns” from past site searches to your site by tracking visitors’ search queries and click thrus, then this system compiles data that gives you relevant search results based on popularity. I was shocked! I never even thought about doing this. This is a gold mine of targeted search results, in your own back pocket!
After researching this further, I found that when people use your search engine, they expect to find what they came there to look for on the first page, or they’ll abandon the site. Sli-Systems claims their learning search technology can help keep people on your site 95% of the time by learning behaviors of search terms, then making keyword adjustments to your backend, or content management system. I believe it!
Reminder – Multivariate Testing
At SMX – Day 2 – , Ty and I were reminded of the importance of testing site content and it’s importance. (It is easy to forget some of these elements). Multivariate testing was stressed big time on day 2, to learn all you can about your audience and what combinations of site copy and images generate the most customer conversions, which is the bottom line.
You know about this free tool, we just forget sometimes to utilize it in our site analysis’. www.google.com/websiteoptimizer
SMX Update – What Is The Golden Triangle? Blended Search?
What exactly is the golden triangle, and how do you get there?
The Golden triangle as explained is a new term attached to getting results in the top positions of the SERP but with a twist. What’s the twist?
Video, Images, Blogs!
Blended search has drastically changed the landscape of how companies and search marketers will want to proceed with their marketing efforts. Eye tracking studies have recently shown tremendous changes in how people react to blended search.
In fact, one speaker today showed that users scanning patterns changed big time when an image was shown in the results page, their eyes immediately dropped to the image!
You see, search engines (MSN is actually best) are now including blog articles, news items, images, and videos in the SERP’s, so if you want to be in the Golden triangle today, you NEED to start focusing on getting your blog articles, images, news or videos indexed so as to hopefully have a dominating appearance in this area.
I Can’t Wait For SMX – California Here We Come!
Well, it’s just a few days away, and I can hardly wait. My brother (Tim) and I will be attending Search Marketing Expo West in Santa Clara California. Today I spent time reviewing the sessions I want to attend, so many good ones though!! I want to spend much of my time in sessions related to online videos, local search, and pay per click tips and tricks.
I will try my best to keep up on the blogging, I have several friends that want to hear all the current trends. A good friend and colleague Corey Creed at Hippo Internet Marketing wants me to key in on the latest talk of Web 3.0, and the secret search engine!
Are there any topics you would like for me to take special note of? Please let me know!
