Real Estate Marketing
With the real estate landscape extremely difficult, it is increasingly difficult for agents, brokers, and internet marketers to throw efforts into a sinking ship, but remember, real estate always rebounds. That is why I am active as ever trying to create resources to keep my clients happy, and build my real estate niche.
WIth that, I found ActiveRain. This is an incredible resource for real estate agents, marketers, brokers, mortgage gurus, you name it, to post your story, resume, portfolio, even set up your own real estate blog!
Take a look at my portfolio & Blog:
Today I came across an interesting and savvy website that allows you to create free templates, and real estate flyers. Yeah I know, free web flyers are not new, for example I use Vflyer all the time; however POSTLETS is geared towards the real estate market, which is my focus for now. If you are dabbling in real estate, you have to give these a try! Not only do they create web 2.0 type web flyers, but once you have completed the 5 steps, you can choose your own color scheme, and then it will put your flyer in queue to be uploaded (syndicated) to the top real estate aggregators such as Zillow, Oodle, Trulia and more. Oh, did I tell you this is free??
Take a look at two ads I created:
Absolutely. With the nation struggling in real estate sales, please real estate people, please do not roll over and abandon marketing efforts. With online searching increasing 25-26% every year, now is the time to look to the internet more than ever before.
Well then, what opportunities are there to bulk up your web presence? Below I list several websites, and measurable products you really need to consider to keep a step ahead of your competitors. Take special note of the first one, blogs! I read an interesting article that talks about the wisdom of starting a real estate blog. In this article, it refers to a CNN article that gave stats that show leads and sales increased as a result of real estate blogs.
Ok, so lets get with the tips, and sites to advertise on. (Keep in mind this is a partial list, I will add to this as time goes by)
- Google, Yahoo, MSN pay per click campaigns
- Google Base