Pay Per Click

PPC – Still Effective?

In my SOMA class today this subject came up and I think after considering the topic thoroughly it’s an important one to talk about.  Considering that Money Talks and many budgets (or “Google dollars”) have been frozen due to the economy and fragile financial outlook with the Dow up and down like a yo-yo,  as IM professionals, it merits some discussion so I am posting it here for your consideration.

First, we know that specifically targeted, well thought out PPC campaigns often can jumpstart a new site or service.  Second, we also agree that we have all used PPC and have had mixed results (this is important since often we are spending some else’s money). So, although PPC is important in the ppc-downtraditional SEO/SEM realm, (and despite Google’s ongoing and changing statements in support of them) CTR reports are revealing that for the dollars spent, this is not very efficient way to allocate marketing budget dollars.  Also, it’s important to know that this should not surprise us since suspicions of this are nothing new.  In fact, many who specialize in PPC campaigns have been noticing this for some time, like Don Lim who wrote a spot on article on this back in November 2007 entitled Google AdSense losing its effectiveness?!

World’s First PPC Manager for the iPhone

Acquisio SEARCH is proud to unveil the world’s first PPC management solution with support for the iPhone. Acquisio provides a unique dashboard view of the performance of every PPC account that your agency manages at Google, Yahoo and MSN AdCenter.  Check it out, this is the perfect tool for executives who want to keep a bird’s eye view on their agency, or individual clients, while on the road, while in their bathrobe, or while at the Lakers game, very handy!

image thumb1 World’s First PPC Manager for the iPhone

See more and take a live demo here:

Google AdWords Training Class, Only $99.00 a day!

A good friend of mine (Corey Creed) who owns Hippo Internet Marketing Training in Charlotte, North Carolina, is holding a power packed, comprehensive class on Google adwords techniques, as well as other internet marketing pointers. Usually he charges $200 per day for this class, but has availability for 5 more students, and would like to have a complete class, thus he has reduced his tuition to just $100 per day.

The sessions will be held March 25th-26th in Charlotte, NC, so check out the schedule and curriculum, you will not be disappointed I promise, especially for only $100???

That is truly a bargain, Corey has been teaching and operating his own marketing business for almost 5 years now, and has built an outstanding reputation for search engine marketing and Pay Per Click techniques. If you have a business on the internet, are interested in affiliate marketing, you owe it to yourself to go to Charlotte!

Here are further details:

You can sign up for any of them at (The bottom of that page lists the dates.)

The coupon code brings the price down to $99 per day.