Wow, did you hear the news yesterday?? Steve Jobs not only announced the new iPhone OS 4, but the bombshell of the year……iAd Mobile Advertising. What is it?
Apple unveiled its own mobile advertising service to the next generation software for the software for the iPhone, iPad and other mobile gadgetry. How huge is this? Apple could could generate $4.7 billion in revenue per year!
Much of the integration appears to be within the thousands of apps Apple hosts now for iPhone, iPad etc. Take a look at the excerpt below from the announcement yesterday.
iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. More at the Google Mobile blog.
If you use Twitter as much as Ty and I (and we think you do), you’ll love some of these. First time hearing the term ”mashups”? Twitter mashups put a unique spin on the way we use Twitter. By “mashing” information from Twitter with other applications, you get an unmatchable user experience that can be both fun and useful.
Follow this link from our friends over at Digital Labs to 19 very handy Twitter mashups.
For some time now Google has been showing that it is, indeed, serious about being a (if not the) major player in the mobile advertising market. After launching the mobile advertising platform (which is like AdSense for the mobile), Google is now dabbling in the mobile social networks market in a big way.
Google has their own SM site, www.orkut.com, but have also taken over www.zingku.com , a company that makes it possible for marketers to send advertising messages to mobile social networks. Zingku allows users to share a variety of information like content, pictures, text messages, video, email and other activities all over your mobile device.
A very interesting feature that Zingku has introduced is the flyer function. The function makes it possible for marketers to send promotional messages to Zingku members who can choose to receive these messages via a “zing code”. The flyer function allows members to interact with these promotional messages by allowing them to travel through text and picture messages. (Welcome to the 21st century!)