Local Search
Got A Business? Get Listed In Local Search Engines, and Yelp!
While attending a track at SMX last week, there was a fantastic panel discussing how important local search will be this year. A few of the highlights are listed below;
Power Of Multiple Websites Under One Business
One of my clients followed up on some advice I gave, actually it was a combined effort but one that I learned from my colleague at Hippo Internet Marketing. The advice was to create multiple web sites each with a different focus in the furnishings world. You see his priority business or website has been his local Budget Blinds site here in Wilmington, NC selling blinds and window treatments.
Because of competition, and lack of attention given to other features and services he offers, we decided to create 5 additional sites in addition to the main Budget Blinds site, to accommodate other niche areas of his business, drapery, awnings, closet systems, and shutters.
The great thing about this is he can pool the link equity (juice) of each of these sites, make custom landing pages, title tags, meta tags, and really focus hard on these topics. All of this equals a mini “hub” if you will, and he could potentially dominate the local search results for the respective keywords and or services. Below are the sites he made, and the business they offer, remember they all link to each other….talk about excellent cross marketing!
Budget Blinds of Wilmington, NC – Window coverings, blinds, treatments etc.
What Is Kijiji? Is Craigslist Doomed?
Have you guys seen this? Ebay has been increasingly taking ground on their new brainchild kijiji, a free classifieds site in an attempt to compete with Craigslist.
Launched last summer, it still has time to grow, but take note of this, since last summer, the U.S. site has grown from 362,000 visitors in July, 2007 to 1.8 million in January, according to comScore!! Below are some charts showing their growth. The bottom chat however shows they still have some time to compete with Craigslist, but they have a good thing going.
Hey Tim, what do you think? I bet you like Craigslist?
They still have a ways to catch up to Craigslist.. (Craigslist in Green – kijiji in Red)
