Have You Got Your Google “Buzz This” Button?
Google Buzz Plugin
We at PIM have mixed feelings about Google Buzz. Never have we seen such quick work at creating a “Buzz This” plugin, but we had to try it. Mashable had this plugin on their site literally within a day or 2, and was quick to provide an article on how to install it in Wordpress, this is a must read post!
Google Launches an online "Qualification" course for Google Analytics
Hot off the Google press. They announced today that they will offer a online courses to people, and thus can become “Qualified.” At first glance this is very similar to their Google Adwords course. Looking forward to taking this..wait, is this going to cost $50 also??
Here are the details:
Press release: http://www.google.com/intl/en/press/annc/20090303_analytics-iq.html
Google Analytics online course: http://www.google.com/support/conversionuniversity/
December 2008 Page Rank Update?
Looks like Google is adjusting their page rank, but some questions arise whether this is a tool-bar update?
Here is a report from SEORoundtable….
Google Ads now for Mobile Devices
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. More at the Google Mobile blog
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Google Rolls Out SEO Starter Guide
Google recently announced on their webmasters blog, a 22 page pdf of best practices for search engine optimization. Now since I am an SEO, I closely examined the information, and really do recommend anyone who would like to perform their own SEO, take a look this article, because it is what I teach, and practice to the “T.” I do however take issue with #6, I’ll talk about that below the list.
What topics are covered in Google’s Search Engine Optimization Starter Guide?
- Difference between organic, and paid traffic.
- Creating unique, accurate page titles.
- Good practices for page title tags.
- Make use of the “description” meta tag.
- Good practices for description meta tags.
- Improve the structure of your URLs.
- Good practices for URL structure.
- Make your site easier to navigate.
- Good practices for site navigation.
- Offer quality content and services.
- Good practices for content.
- Write better anchor text.
- Use heading tags appropriately (H1 tags etc.)
- Good practices for heading tags.
- Optimize your use of images.
- Good practices for images.
- Make effective use of robots.txt file.
- Be aware of rel=”nofollow” for links.
Google Chrome Browser? What’s Next!
Wow, Google is really on a roll these days. Just in the last several months they have plans to roll out their Android software to compete with Apples iPhone, then weeks ago they launched Knol, a slow competitor to Wikipedia.
Now Google CHROME?? This new open source browser is supposed to take aim at Microsoft’s Iternet Explorer, and FireFox, truly amazing. They also have a comic you can look at. Tech Crunch has some pretty good info on this thing too. Honestly, I am scared at What Google is doing, I mean they built their whole model on search, and pioneered the search industry, in my opinion they seem to be doing a bit too much, too soon. What do you think? I want your opinion…
Google Announces Improved Flash Site Crawling?
Yeah right. Sure, this may help to some degree, however if you read these articles from their blog, it seems they are “Improving” or “doing a better job” at crawling flash web sites. I personally would still never invest in a complete flash site…..Content is still king! In fact, that is one aspect of this new algo they rolled out, to index flash “textual” content.
Take a look at these articles:
By the way, if you notice the title of these articles, “Learns” and “improved” that should tell you not to drop everything and go build a flash site. Personally I feel they are sending a wrong message.
Google Testing Images On Google Product Queries?
I just happened to do some random searches today only to find that when you do a search for a part number, of specific search on a product, they are showing an image next to the three results that appear on the first page of SERP’s. Obviously this is a further step towards Google’s Universal search, or “Blended Search” as some call it. I think this will certainly create more clickthroughs on Google products. Remember tests have shown that an image is more likely to get a click. Take a sneak peek below: (Picture coming soon, it dissipeared on me???)
Google Say’s Goodbye To Performics (Marketing)
It was announced today by Google and Matt Cutts blog that they are going sell the Internet Marketing aspect of Performics to a third party to avoid a conflict of interest. Woo Hoo!! I think we are all glad to hear about that.
Read more about this below:
Google Gets Deeper Into the Mobile Market
For some time now Google has been showing that it is, indeed, serious about being a (if not the) major player in the mobile advertising market. After launching the mobile advertising platform (which is like AdSense for the mobile), Google is now dabbling in the mobile social networks market in a big way.
Google has their own SM site, www.orkut.com, but have also taken over www.zingku.com , a company that makes it possible for marketers to send advertising messages to mobile social networks. Zingku allows users to share a variety of information like content, pictures, text messages, video, email and other activities all over your mobile device.
A very interesting feature that Zingku has introduced is the flyer function. The function makes it possible for marketers to send promotional messages to Zingku members who can choose to receive these messages via a “zing code”. The flyer function allows members to interact with these promotional messages by allowing them to travel through text and picture messages. (Welcome to the 21st century!)
