Yes, most of you know my background is Search Engine Optimization, and you can never substitute the powerful long term SEO effects for ROI, but lately my opinion has easily concluded SEO is not enough. Take a look at these screen-shots, then watch my video, you’ll see why…
What are your thoughts? Do you think there is more than SEO today? Leave your thoughts below..
I just happened to do some random searches today only to find that when you do a search for a part number, of specific search on a product, they are showing an image next to the three results that appear on the first page of SERP’s. Obviously this is a further step towards Google’s Universal search, or “Blended Search” as some call it. I think this will certainly create more clickthroughs on Google products. Remember tests have shown that an image is more likely to get a click. Take a sneak peek below: (Picture coming soon, it dissipeared on me???)
Video search as I commented before in our blog, will provide driving growth that marketers will need to consider. Today I noticed interesting changes in Google’s search engine results. The sponsored ads to the right are in a full yellow box, and right below them appears YouTube videos, and news articles, just like they said they would at SMX, in fact Tim wrote about this here. They are also appearing in the top 10 results in the organic listings, so basiclly, the video gets two recognitions!
I won’t go on about ‘Stats’ showing why you need to put video in your website, but let me reason with you a bit as to why you had better get on the stick.
Think about this, when you are sitting on your couch, like Tim does all day, watching your favorite athlete (Me) are you interested in commercials? No! you are in “lean back” and “Chill” mode aren’t you? That’s because you are in “sports watching mode”.
Conversely, when you are on the internet, you are likely in “search” mode, you are looking for a service, product, or educational feedback, thus you are in ‘Lean forward’ mode, and are more inclined to view videos, or video commercials right! Yes, just agree with me, you are in the search process.
Repeated over and over at SMX is that Blended Results are the hot new trend (trend isn’t the right word, more like Tsunami) with serious staying power and looks like it will be changing, enhancing universal search dramatically (from vertical search to user intent results) for the better. Among some of the relationship ‘faucets’ that are going to personalize traditional search results, are must for IM’s to dial into advantage of Blended Results now are:
- Use of Video (images – with well thought out captions/keywords, news, blogging, etc.). At SMX, they shared these astounding statistics – “3 out of 5 in the U.S. consume online videos every month. Video category reaches monthly 111 million users generating 6 billion page views!”
- Notice this quote from the USAToday February 27, 2008, section 8B, on “Veoh” (www.veoh.com );
The average Internet browser today [in mid-2008] watches about 5 minutes of Internet video per day. That’s projected to jump to 45 minutes a day by 2011.
To be successful, these are recommendations to separate yourself from the casual YouTube video postings.