I have been getting a lot of DM’s about the earlier Consumer or Prosumer post. The consensus was, ok but “what do I do now if I see that I am old school’? and “How do I change it”? First, I commend you for your honesty (more business leaders needs more humility when it comes to examining their business model and accepting that changing to a social media system is going to be disruptive to the current one in place, but it is critical) and second, you ask very good questions.
As those of us who run businesses, we find ourselves in the most anxiety filled time in modern history; along with that, there are a couple of obstacles we have to acknowledge first before proceeding. Today’s climate is hard on us as business leaders, with uncertainty at every turn, the complexity of adjusting to new demands, increasingly shorter product lifecycles, competition, etc., there are the facts., which can lead some to succumb to the “eat or be eaten” mentality. Ahh – what to do??? Please step away from the ledge… slowly…. thank you. Here are just a few helpful suggestions, to see things from the Prosumer’s perspective that may help us tweak our operation and get us on the right path without having to do a lot of heavy lifting: