The marketing landscape has evolved today for a certainty. Internet marketing has grown up to include more than search engine optimization, pay per click advertising and local search. When considering advertising options today, it’s critical to include a suite of digital options such as social media, content marketing, and digital PR solutions. What are these solutions? Well, to keep up on the latest trends, we recommend a variety of resources to do so such as Mashable, or Search Engine Land. These two resources alone can provide enough advice on how to approach your marketing with digital additives to fuel your initiatives.
Of course there are several agency opportunities to assist with your plans. Many times full service companies can provide a better mix of tools, and skill sets that you are just unable to execute. There are several digital marketing agencies in Wilmington, NC such as SayItSocial that we highly recommend. SIS began as a full service internet marketing company back in 2004. Since then, it has become a local leader in offering a suite of digital advertising solutions such as SEO, PPC, HubSpot content generation, PR and social media marketing. Of course local and mobile are integral in anyone’s strategy, they offer several custom options for this as well.
Wow, did you hear the news yesterday?? Steve Jobs not only announced the new iPhone OS 4, but the bombshell of the year……iAd Mobile Advertising. What is it?
Apple unveiled its own mobile advertising service to the next generation software for the software for the iPhone, iPad and other mobile gadgetry. How huge is this? Apple could could generate $4.7 billion in revenue per year!
Much of the integration appears to be within the thousands of apps Apple hosts now for iPhone, iPad etc. Take a look at the excerpt below from the announcement yesterday.
iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.
It’s amazing how the landscape of the internet is evolving, especially with regards social media. The way we do business these days has changed, and unless you change your old ways of doing business, you will become extinct.. (Video Below, you must watch!)
Never since the 1800’s has this country seen such a "Social economy" shift, so it’s vital to get involved in social media, that is where people are, your community, your customers are hanging out.
Social media engagement is all about trust, if they know you, trust you, they will buy from you period. Remember "Advocacy" is your $$ ROI. If they like you as person, "they" will tell people about you and your services, thus you should not come across as ’selling’, but be a ‘contributor’.
One last tip…Don’t just ‘Fire’ and throw yourself into social media and barrage people with your services, links, etc..Remember this point: "You never get a second chance at a first impression"
I invite you to watch this video (Afterward, leave a comment if you agree or disagree with the video), as it beautifully explains the change in business practices. It’s about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce…..watch what happens.
During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!
History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.
How about our current recession? What can you do to remain profitable? Build your brand on the Internet!
I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.
Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page!
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived. Again, branding!
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!
FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. More at the Google Mobile blog.