Wow, did you hear the news yesterday?? Steve Jobs not only announced the new iPhone OS 4, but the bombshell of the year……iAd Mobile Advertising. What is it?
Apple unveiled its own mobile advertising service to the next generation software for the software for the iPhone, iPad and other mobile gadgetry. How huge is this? Apple could could generate $4.7 billion in revenue per year!
Much of the integration appears to be within the thousands of apps Apple hosts now for iPhone, iPad etc. Take a look at the excerpt below from the announcement yesterday.
iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.
Some feel this this has the potential to be as big or BIGGER than Google Adwords, take a look at my colleagues post over at “The Jungle Map” on this subject.
What do you think? How do you think iAd will affect Google? Leave your comments below!blog comments powered by Disqus