Archive for April, 2010

iAd – Hey Google, Let The Mobile Advertising Wars Begin!

Iad 300x236 iAd   Hey Google, Let The Mobile Advertising Wars Begin!Wow, did you hear the news yesterday?? Steve Jobs not only announced the new iPhone OS 4, but the bombshell of the year……iAd Mobile Advertising. What is it?

Apple unveiled its own mobile advertising service to the next generation software for the software for the iPhone, iPad and other mobile gadgetry. How huge is this? Apple could could generate $4.7 billion in revenue per year!

Much of the integration appears to be within the thousands of apps Apple hosts now for iPhone, iPad etc. Take a look at the excerpt below from the announcement yesterday.

iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.


‘Search Exchange’ Internet Marketing Conference in NC!

speaking240 Search Exchange Internet Marketing Conference in NC!
In just over a month, Charlotte, NC will be hosting a much needed search marketing conference called Search Exchange. It’s focus will be on Marketing on the Internet (SEO.SEM.PPC) and Social Media combined. Typically we attend search expos around the country such as SMX, and PubCon, but North Carolina always seems to get the short end, so instead of flying around the country, this is in our backyard…we are thrilled!

We are also proud to announce that our very own, Ty Downing, CEO of Perspective Internet Marketing will be a speaker on day 2 of the event reviewing some powerful case studies on the effects of an effective social media strategy from redbox, and SUBWAY sponsored Slim Down Challenge.

It’s not every day you get Chris Brogan from New Marketing Labs as a keynote speaker this close either. There are several more ‘Rock Stars’ of Internet Marketing and Social Media going to converge May 17th-19th 2010, so you best get your tickets now, tickets are selling fast! Here is ticket info.

We hope to see you there!