Content…As you will see, Matt Cutts (Google) still encourages as we do at Perspective Internet Marketing, to have good, original, and authoritative content that people want to link to. Rules have changed these days for effective link building, and if you want to people to link to your website, you must be creative, have something “link worthy” in order to do so. Sorry, but to have an effective search engine optimization campaign today takes work, and a lot of it. Remember, it’s all about relevancy, that’s part of Google’s algo, and it’s what the end user wants, so give it to them and you’ll be fine. Listen closely as Matt gives great advice.
What are some effective link strategies you’d like to share?