Archive for February, 2009
It’s amazing how the landscape of the internet is evolving, especially with regards social media. The way we do business these days has changed, and unless you change your old ways of doing business, you will become extinct.. (Video Below, you must watch!)
Never since the 1800’s has this country seen such a "Social economy" shift, so it’s vital to get involved in social media, that is where people are, your community, your customers are hanging out.
Social media engagement is all about trust, if they know you, trust you, they will buy from you period. Remember "Advocacy" is your $$ ROI. If they like you as person, "they" will tell people about you and your services, thus you should not come across as ’selling’, but be a ‘contributor’.
One last tip…Don’t just ‘Fire’ and throw yourself into social media and barrage people with your services, links, etc..Remember this point: "You never get a second chance at a first impression"
I invite you to watch this video (Afterward, leave a comment if you agree or disagree with the video), as it beautifully explains the change in business practices. It’s about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce…..watch what happens.
For those of you who came out last night, (over 60 people) our Wilmington Twestival was an incredible display of how social media can impact people, and organizations for the good. Twestivals were held simultaneously last night (February 13, 2009) for Charity: Water, in an effort to raise awareness, and donations for cleaner water in under-developed lands. Twitter was the main “tool” of social media we used to organize this event in literally 10 days..amazing. Pictures of last night are at bottom of this post, if you have any to add to this, send them! Leave comments too.
How much did our Twestival Raise?
We just got our final donation called in this morning from Ana Dawson, with Pre-Paid Legal Services, she and her associates donated $220, and plan on giving a total of $500.00! So with that amount and 100% donations off ticket sales last night we will be able to donate $1,205.00!!!
Our goal was $4,000, but in all honesty, we met, and exceeded our goal. This amount will help fund clean drinking water for 1000’s of people, Wilmington, we should be proud! Remember this was a global event, I can’t wait to see the total numbers from the over 180 cities….Be sure to visit the Twestival site, and Charity: Water site for details soon.
- Social Gathering, Networking.
- Simultaneous broadcast from cities across the globe.
- Donations accepted to fund clean drinking water projects in Africa.
- Witness results of harnessing the power of Twitter, and social media.
- Free Beer, food, clean drinking water.
What else, any prizes? Of course. The first 50 people in the door get a free t-shirt! After that, a donation of $5.00 per shirt. There will also be raffles going on, here are some other prizes being given.
- One free Surf lesson.
- iPod Nano.
- Spectrum Jewelry & Crafts Jewelry.
- Tickets to the Sea Dawgs basketball.
- Who knows what else, just get your tickets!
Please, please come. Help us reach our goal of $4,000.00, the price to fund the building of one well in Africa…
Where do I get my tickets? Please go here. Looking forward to seeing you Thursday!
In the meantime, take a look at our local promotional video, as this will about bring you to tears, and explain why we are doing this.
1) CHECK WHERE YOUR CUSTOMERS ARE
Before you jump to any social networks, communities or other tools, find out
WHERE your customers are. And the best way is to search them in the Internet,
check LinkedIn, FaceBook, Twitter, Google and Yahoo Groups and find them one way or the other. And if you still have a good relationship with them, ASK.
2) SUBSCRIBE TO THE SOCIAL WEB
Once you know, subscribe to the sites and explore. Invest in your profile, put up a photo, let people know what you like and what not, show your inner self in a professional way. You can’t expect anybody to connect with a stranger. Once your profile is in good shape connect with your trusted friends, colleagues, partners, vendors, resellers and then of course customers you know. At that stage it’s just a connection.
3) UNDERSTAND YOUR NETWORK
Learn all about the people in your network learn what they do, what their interest is, what their skills are what their goal in life is – everything. You will build up a new asset of unparalleled value compared to what you have today – your rolodex or link list in LinkedIn or whatever. You will learn the people and their behavior their interests and their pain without asking a single question. At this point you haven’t contributed – you are just an observer.
What used to be the accepted status quo “Sales Process” (identifying targets in the market, separating leads from a mass of inquiries, and distilling them through some exploration of cold calls and negotiation) has changed forever.
Social media has become the most important marketing initiative today because it has actually changed (or adapted) the “Sales Process” into the “Buying Process”. With peers talking with peers sharing advice and comments about all of their purchases and experiences, this has created a buzz amongst prosumer’s, a confidence or empowerment, that is unstoppable.
To continue to be relevant in the marketplace and avoid extinction, the “New” Sales Funnel has had to yield to the Prosumer’s being in control, captaining the ship, if you will. This means the salesperson’s role is now one of guiding or being a well-educated navigator in the purchasing process. As Larry McClymonds said: “The new form of relationships selling isn’t about selling anymore, it’s about helping the customers buy.”
With this new openness provided by the “navigator”, the prosumer will now reciprocate that openness (at least over time), which will result in the old “Sales Process” of the tedious, opinionated, strong arm process of selling to consumers will eventually evaporate.
Have you heard the buzz around Wilmington, NC, the city I live in? I know you have heard of Twitter, the social media tool ‘phenom’ right?
Well guess what, "Twestival" is coming to Wilmington next week! Instead of our Meetup this week, I will be organizing the finishing touches on this worldwide fund raising event for an organization called Charity: Water. Wilmington will be host to 1 out of 175 cities worldwide on February 12th, 2009.
I personally invite all of you to attend. No, you don’t have to be a ‘Twitter’er’, so just take a look at the following websites to get more information, but for now 100% of proceeds go to the charity, tickets are only $15.00 and includes food, entertainment, prizes, and beer… More details below….please especially view the video, and visit our site!
I look forward to having you there if you can make it!
What is Twestival? Where does the monies for my ticket go? Take a look.
More details, and where do I get tickets? Take a look here.