We Are In a Recession, So Build Your Brand On The Internet Now!

logo branding thumb We Are In a Recession, So Build Your Brand On The Internet Now! During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!

History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.

How about our current recession? What can you do to remain profitable? Build your brand on the Internet!

I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.

Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.

SEO
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.

Blog
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page! 

Press Release
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived.  Again, branding!

Squidoo
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!

FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.

I think you get the idea. Today you have to protect, and build your brand in the hard economic times we live in. If you follow some of these steps, (You can do on your own) you will certainly capture and perhaps dominate the top positions in the SERP’s overtime.  Remember, the phone book, Yellow pages will be a thing of the past, you must build your brand on the Internet to succeed.

Let me emphasize, these steps take time, but if you start now, when the recession is over you will be glad you took an aggressive approach at marketing, because you most likely will reap profits much like the profitable businesses in the great depression did, and along the way you will make your competition very upset!

In review, these action items will leverage you after the recession, and assist in dominating the search results (Over time)  If you need help in any of these areas, feel free to contact me.

P.S. There are several things more to do, but I can’t tell you everything…..:)

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