Archive for December, 2008
Looks like Google is adjusting their page rank, but some questions arise whether this is a tool-bar update?
Here is a report from SEORoundtable….
One sector that is especially feeling the punch is the hotel, vacation arena. I know this because one of my clients is a hotel, The Islander Inn in Ocean Isle Beach, NC.
With hotel bookings down this year anywhere between 20%-80%, it is critical to attack the internet, and that is exactly what we are doing for them.
What works? What does not work? Well, let me show you a couple of things we have done that is working so far.
User Generated Content:
Clearly in the coming years, you will see consumer decisions influenced by what others have said, via reviews, or user generated comments. All the local search engines have some form of "review" element which has been proven to effect the ranking algorithm, both in local results, and general search results (For a “How to guide” on local search, here is a free whitepaper). Thus, it is important to encourage guests of your hotel to leave a comment. (Hopefully positive) Below is a screenshot of the results for the phrase "hotels ocean isle beach, nc" As you can see, they could pump up their reviews a bit. Perhaps down the road I will give tips on how to get people to review your site.
During the great depression in the 1930’s, you may think that businesses did not spend money on marketing, but you would be wrong. The truth is that according to research I did, many businesses actually boomed, why? Because they expanded their marketing!
History has shown that during past recessions, many businesses took an aggressive approach at marketing, and building their brand during a economic downturn, and they are the ones that flourished, and were very profitable during these times.
How about our current recession? What can you do to remain profitable? Build your brand on the Internet!
I have been doing this with a couple of my newest clients, and I will show you what I have been doing to help them remain atop the search engine rankings, leveraging them to have huge advantage on the Internet when the recession ends.
Take for example my client, Accurate Termite Control Company in Irvine, California. They have had a good presence on the Internet already in southern Cal, but there is much more room for improvement, and potential to take up more space in the search results (over time). So here is what we did.
First – We performed competitive, and keyword research and narrowed in on additional “home run” phrases and “long tail” phrases, and used these in their meta & content information. Phrases like “Irvine, Ca Pest control” “termite inspectors Irvine, Ca” and “termite control Irvine.” Obviously this will take time to see results, as we are still customizing their tags.
Next – We set up a blog for them which will not only help with cross linking, but Accurate Termite Control can become a “voice” in southern California for pest advice in Orange County, and Irvine California. This blog will also contribute to branding their name, especially when people begin going there to get candid advice on pest control, in addition it will help set them apart from their competitors. Oh, guess what, they will eventually take another spot on the search engine results page!
Next – We created a press release announcing this new “Accurate Termite Control blog“. Again, a press release is vital for exposure, newsworthy events, as well as overtime takes yet another spot on the SERP’s if properly written, and archived. Again, branding!
Next - We created a profile on Squidoo. These are a tremendous help with branding, because you can essentially build a page advertising your company, services, and these pages are fantastic in the SERP’s. For example we made sure it had original content, and had all the ‘money’ phrases were included, “Termite and pest control, Irvine” etc. In addition, you can feed your blog there, create a poll, and yes…..you can eventually take another spot in the SERP’s!
FaceBook & Video
We are currently creating a FaceBook profile, and a viral video. I will post these soon too.
Google is now formatting AdWords text and image ads for Android and iPhone mobile browsers. The ads can include mobile-only calls to action, and can be created from standard Google ads run on the Web. More at the Google Mobile blog.
If you use Twitter as much as Ty and I (and we think you do), you’ll love some of these. First time hearing the term ”mashups”? Twitter mashups put a unique spin on the way we use Twitter. By “mashing” information from Twitter with other applications, you get an unmatchable user experience that can be both fun and useful.
Follow this link from our friends over at Digital Labs to 19 very handy Twitter mashups.
I am pretty excited about our second SEO/SEM Meetup group being held tonight, December 4th, in my hometown of Wilmington, NC. This Meetup will be focusing on reviewing 3 locally owned web sites listed below.
By combining several years of Internet marketing experience as well as web design experience, the review panel hopes to give these site owners some valuable advice to help get them traffic, and improve overall looks of their web site. Here are the 3 sites we will review;
Do you have any advice for these sites? I would love to hear from you..
Who will be on the review panel?
Richard Perry – Akira Media, Web designer in Wilmington,NC
Megan Criss – Wilmington SEO, Search Engine Optimization Company
Jayson Conway – Internet Marketing
Ty Downing – Perspective Internet Marketing, Wilmington, NC
Hopefully we will post some pictures of the evenings event!