Google Gets Deeper Into the Mobile Market
For some time now Google has been showing that it is, indeed, serious about being a (if not the) major player in the mobile advertising market. After launching the mobile advertising platform (which is like AdSense for the mobile), Google is now dabbling in the mobile social networks market in a big way.
Google has their own SM site, www.orkut.com, but have also taken over www.zingku.com , a company that makes it possible for marketers to send advertising messages to mobile social networks. Zingku allows users to share a variety of information like content, pictures, text messages, video, email and other activities all over your mobile device.
A very interesting feature that Zingku has introduced is the flyer function. The function makes it possible for marketers to send promotional messages to Zingku members who can choose to receive these messages via a “zing code”. The flyer function allows members to interact with these promotional messages by allowing them to travel through text and picture messages. (Welcome to the 21st century!)
Google is going full steam ahead with this and is tapping into the growing number of mobile users who seem to spend more time with their mobile devices than they do on a laptop with email. Zinkgu take Google a step deeper into integrating themselves into the everyday lives of tech-savvy consumers. (It won’t be long though until this will be common everyday marketing)
Saddle up!
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