Why Put Video on My Website?
Video search as I commented before in our blog, will provide driving growth that marketers will need to consider. Today I noticed interesting changes in Google’s search engine results. The sponsored ads to the right are in a full yellow box, and right below them appears YouTube videos, and news articles, just like they said they would at SMX, in fact Tim wrote about this here. They are also appearing in the top 10 results in the organic listings, so basiclly, the video gets two recognitions!
I won’t go on about ‘Stats’ showing why you need to put video in your website, but let me reason with you a bit as to why you had better get on the stick.
Think about this, when you are sitting on your couch, like Tim does all day, watching your favorite athlete (Me) are you interested in commercials? No! you are in “lean back” and “Chill” mode aren’t you? That’s because you are in “sports watching mode”.
Conversely, when you are on the internet, you are likely in “search” mode, you are looking for a service, product, or educational feedback, thus you are in ‘Lean forward’ mode, and are more inclined to view videos, or video commercials right! Yes, just agree with me, you are in the search process.
Well, I don’t think I need to convince you anymore about why you need to put video in your site, but now let me give you some practical tips, a step by step guide as to how to optimize your video for the web. You see, you simply don’t want to throw a video on YouTube thinking you are a video king, and it will be seen by thousands of eyes, you must treat this like you would a web page. So in my next post, you will find 20 steps you should follow to get your videos ranked in the search engines.
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Your suggestion of Video presentation doubled traffic to my Website via YouTube and Google search. Business is up and Website stats are out of the roof, so thanks guys at Red VW Bus!