Top 20 Ways To Optimize Your Videos For Search Engines
Here you go…….
- Optimize your website first, prepare your site for video, and make it easy for spiders to crawl pages your video/videos live.
- Make sure your target audience responds to web videos.
- Perform keyword research for the type of video you will produce
- When adding your keywords, make sure to include keywords such as “video” or “videos” in the mix.
- Get a game plan! Create a business model for your videos, and discern what type of viral content strategies you will employ.
- Will they be funny, corky, entertaining?
- Personal experiences, testimonials, opinions, emotional crying like Tim does?
- How-to, Educational, training, announcements, news?
- Promotions, contest, demonstration of products, benefits vs. features, freebies?
- Showcase your top selling product if you have an e-commerce website.
- Keep your videos between 30 seconds to 3 minutes max. Anymore and you will bore them.
- Find out or predict when there will be groundbreaking news, or other industry news, and produce a video about that in advance, or time the release.
- Optimize your video files – Do not use total flash videos, these are still hard for search engines to index. Use AVI, Windows Media, .mov, or MPEG-4 file compressions.
- Use keywords and phrases within your in-file metadata while you are video encoding. This is similar to a webpage – Title & meta tag info.
- Brand your company with your watermark at the beginning, and last scene or slide.
- First scene or slide should include legible graphic text, and end with text call to action. This is because videos are displayed in search results as static graphic icons.
- Create a subdomain where your web videos or content reside, this will assist spiders to crawl your video library much better.
- Make sure each video has it’s own page to properly optimize custom title tags, meta tags, and ad copy.
- Add a video sitemap on your website.
- Create and submit a video sitemap to Google and other search engines.
- Make sure your video player on your site displays social book marking links such as digg, delicious, stumble upon, redit, technorati to expedite viral marketing.
- Do not use pop-up video players, search engines do not index these well.
- Submit your videos to every video search engine you can find.
- Track your results, visits, and time spent watching the video with services from sites like www.Tubemogul.com
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[...] Well, I don’t think I need to convince you anymore about why you need to put video in your site, but now let me give you some practical tips, a step by step guide as to how to optimize your video for the web. You see, you simply don’t want to throw a video on YouTube thinking you are a video king, and it will be seen by thousands of eyes, you must treat this like you would a web page. So in my next post, you will find 20 steps you should follow to get your videos ranked in the search engines. [...]