While attending a track at SMX last week, there was a fantastic panel discussing how important local search will be this year. A few of the highlights are listed below;
Did you know this? Google & other local search engines focus on (Proximity) the center of a city in determining results, and then rank those sites within this area. Seems unfair if you have an outlying business right? Why do they do this? Here is what they said. The major search engines need business owners to sign up to their local search services so they can continue to enhance, and improve on local search. So the bottom line is that they have limited resources and are literally begging owners to sign up so they can improve! By the way, if you need help with this, we can always help you, click here for local search sign-up help.
Yelp! - One up and coming service to help business owners spread the word about their services or business is called Yelp! Yelp is a new local city, searchable website that is easy to use, and is a fun way to find businesses, reviews and remarks about them. You can find reviews on dentists, hair salons, restaurants, pretty much anything local. Since they are fairly new however, they are still building out new cities, but if I were you I would get listed in there, all we heard at SMX was Yelp this, and Yelp that!!
Their Motto:
“…the ultimate city guide that taps into the community’s voice and reveals honest and current insights on local businesses and services.”
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
testing the relish