Power Of Multiple Websites Under One Business

One of my clients followed up on some advice I gave, actually it was a combined effort but one that I learned from my colleague at Hippo Internet Marketing. The advice was to create multiple web sites each with a different focus in the furnishings world. You see his priority business or website has been his local Budget Blinds site here in Wilmington, NC selling blinds and window treatments.

Because of competition, and lack of attention given to other features and services he offers, we decided to create 5 additional sites in addition to the main Budget Blinds site, to accommodate other niche areas of his business, drapery, awnings, closet systems, and shutters.

The great thing about this is he can pool the link equity (juice) of each of these sites, make custom landing pages, title tags, meta tags, and really focus hard on these topics. All of this equals a mini “hub” if you will, and he could potentially dominate the local search results for the respective keywords and or services. Below are the sites he made, and the business they offer, remember they all link to each other….talk about excellent cross marketing!

Budget Blinds of Wilmington, NC – Window coverings, blinds, treatments etc.

The Wilmington Closet Company – Closet systems, wire shelving, wood shelves, shoe racks and more

The Wilmington Shutter Company – Shutters, plantation shutters, hurricane and more.

Awnings of Wilmington – Awnings for your porch, patio, deck or business awnings.

Drapery Designs of Wilmington – Fine drapery, curtains for your formal living room, dining room or any room.

Window Coverings of Wilmington, NC – Another site devoted to window treatments, blinds and more!


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