Reminder - Multivariate Testing

Posted by Tim

February 28, 2008

At SMX - Day 2 - , Ty and I were reminded of the importance of testing site content and it’s importance. (It is easy to forget some of these elements). Multivariate testing was stressed big time on day 2, to learn all you can about your audience and what combinations of site copy and images generate the most customer conversions, which is the bottom line.

You know about this free tool, we just forget sometimes to utilize it in our site analysis’. www.google.com/websiteoptimizer

twm-blog-sig Reminder - Multivariate Testing