You Better Watch Your Display URL! Google Will Getcha!

Posted by Ty

February 20, 2008

It appears that Google is coming down a tad hard on those that are using redirect and vanity URL’s as display URL’s. They don’t seem to be playin’ either, they made mention that this will be strictly enforced in about 5 weeks, starting April 1st, 2008. Below is an excerpt of their post and a direct link if you want to read it.

An update to display URL policy

“In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st. “

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